About Golden Prize | Seafood Expertise Since 1997
Golden Prize
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Our Story

Seafood Expertise Since 1997. Trusted in India Since 2014.

Golden Prize began in Thailand in 1997 with a commitment to produce dependable, high-quality seafood for kitchens around the world. Since entering India in 2014, that experience has helped Golden Prize become one of the country's leading and trusted names in canned seafood.

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Golden Prize — dockside heritage scene at sunset
Golden Prize seafood heritage — production line
Where It Began

A Family-Owned Seafood Company with a Global Outlook.

Golden Prize Canning Co., Ltd. was founded in Thailand in 1997 by Mr Phaisal Wangthamrongwit and remains family-owned.

What began with a focus on high-quality, affordable canned seafood has developed into an international manufacturing operation serving customers around the world. Across the years, one principle has remained constant: deliver reliable products and genuine value.

Our Journey

From Thailand to Kitchens Across India.

1

1997 — Founded in Thailand

Golden Prize Canning begins its journey as a family-owned producer of quality canned seafood.

2

Global Growth

Manufacturing expertise, product development and an expanding seafood portfolio take Golden Prize products to international markets.

3

2014 — Golden Prize Enters India

Ashokasha Exim Pvt. Ltd. brings Golden Prize to India and begins building the brand nationally.

4

Today — A Trusted Name

Golden Prize is now one of India's leading canned seafood brands, serving homes, retailers, online customers and professional kitchens across the country.

Built on Experience

Global Capability. Consistent Standards.

Behind every Golden Prize product is a manufacturing organisation with decades of seafood experience, modern production capabilities and established quality-control systems.

28+ Years
Of seafood manufacturing experience
135+ Countries
Reached through international exports
2 Plants
Supporting large-scale seafood manufacturing
3,000+ People
Across the Golden Prize Canning organisation

Figures relate to Golden Prize Canning Co., Ltd. and are based on information published by the company.

The Golden Prize Standard

Quality Is Not a Claim. It Is a Discipline.

From selecting seafood to processing, packing and final checks, Golden Prize Canning applies structured quality-control systems throughout production.

Its manufacturing operations are supported by internationally recognised standards, including HACCP, GMP and BRC — helping deliver the dependable safety and consistency customers expect in India and around the world.

Structured Control

Checks at every stage, from raw seafood intake to the sealed can.

Global Standards

Manufacturing supported by internationally recognised frameworks.

Continuous Development

Ongoing work on recipes, formats and packaging.

Market Consistency

The same dependable result in every market we serve.

More Choice for Modern Kitchens

Seafood for the Way People Cook Today.

Golden Prize combines seafood expertise with a continuous focus on new recipes, formats and flavours. In India, the range spans tuna, mackerel, sardines and salmon, together with oyster sauce and fish sauce — from classic seafood in oil, brine or tomato sauce to convenient flavoured preparations.

TunaExplore Tuna MackerelExplore Mackerel SardinesExplore Sardines SaucesExplore Sauces
How It's Made

From Ocean to Can

Follow the journey from the open sea to a finished can, through careful handling, hygienic preparation and modern canning.

1 Caught at sea

Caught at Sea

The journey begins at sea, where tuna is caught and handled promptly for onward transport.

2 Handled and transported

Handled & Transported

The catch is moved under controlled conditions to the processing facility.

3 Prepared with care

Prepared with Care

At the facility, the fish is cleaned, cut and prepared for canning in a hygienic environment.

4 Filled, sealed and heat-processed

Filled, Sealed & Heat-Processed

Prepared tuna and recipe ingredients are filled into cans, hermetically sealed and heat-processed for shelf stability.

5 Inspected, packed and dispatched

Inspected, Packed & Dispatched

Finished cans are inspected, packed into cartons and prepared for distribution.

Illustrative overview of a typical canned-seafood process. Actual steps may vary by product and production facility.

Responsibility Beyond the Can

Respect for Seafood, People and the Future.

Golden Prize Canning recognises that responsible seafood production extends from the ocean to the people and communities involved throughout the supply chain.

The company states a commitment to sustainable seafood procurement, responsible fisheries, good labour practices and sound corporate governance — supporting its ambition to create a positive impact for communities connected to its business.

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Fishing crew handling the day's catch at sunrise
Building Golden Prize in India

The Company Behind Golden Prize in India.

Golden Prize products are made in Thailand. In India, the brand is built and managed by Ashokasha Exim Pvt. Ltd. — which shapes the range for Indian kitchens, sets its direction in the market, and drives its growth across the country.

That work is what turns global manufacturing experience into a brand built for India — the right pack sizes, the right price points, and the flavours Indian households actually cook with. Today the range reaches customers through traditional and modern retail, e-commerce, quick commerce, HoReCa and food-service channels across India.

From a family meal prepared at home to a recipe served in a professional kitchen, Golden Prize is ready to be part of it.

Golden Prize canned seafood on an Indian kitchen counter — made in Thailand, built in India

Nearly Three Decades of Experience. A Future Full of Possibility.

Discover the Golden Prize range and bring dependable seafood quality, exciting flavour and everyday convenience to your kitchen.

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Golden Prize

Canned seafood for everyday meals across India.

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